Create segments based on user attributes
Categorize your users into detailed segments to personally interact, support and retain them.
Manage users in dynamic and static segments
Work on micro-segments based on either real-time data about your users or some past event, exploiting the meaningful combination
of user information and behavioral attributes.
Analyze the segment characteristics
Gain deeper insights into each segment’s reachability and preferences to optimize the communications for each segment.
Get to know each individual user at a glance
Observe user’s attributes and events in details for improved personalization.